HPE gradually regards services as sales and goes beyond the ...

2020112414:42

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HP (Hewlett Packard Enterprise) is stepping up its efforts to ban all-as-a-service software hubs in fiscal 2021 and provide strong compensation and field sales investments for its $1 billion incentive partner-ready program.

First, HPE added its Ezmeral container and AI operating software platform to the highest sales remuneration multiplier that is 5 times that of its partners. In addition, it also added GreenLake's pay-per-use cloud service and HPE OneView software management platform. As part of strengthening GreenLake's sales offensive, HPE has tripled its GreenLake channel investment. This is the first time in history that HPE sales representatives have increased GreenLake sales quotas.

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In an interview with CRN, the head of HPE Global Channel George Hope said: "For partners, "Green Lake" is the biggest opportunity. "It has high profit margins and is sticky. If you put GreenLake into your account and start showing value to customers in that account, you will not be able to shake from then on. You are their strategic supplier, and it is only a matter of time before they move more of their workloads to GreenLake. "

In a statement, Julie Barbieri, head of HPE’s local channels, said that the revised plan will “increase investment in channels on HPE to increase incremental business opportunities, thereby enabling greater adjustments and collaboration with channels in key areas of focus. , Thereby bringing greater benefits to partners." Barbieri said: "I believe that strategy and partner readiness programs provide our partners with greater opportunities to promote HPE's success in fiscal year 21."

In order to increase GreenLake's sales expenses, HPE is investing in new GreenLake business seminars for partners and maintaining its long-term stable 17% upfront discount for GreenLake channel transactions. Jesse Chavez, HPE Global Partner Program and Operations Vice President, said: “Obviously, GreenLake is more profitable, and many partners are moving in this direction.” “We have conducted a lot of investigations with partners. Partners who have not yet taken action included their plans in their plans to begin the transition to Green Lake. It is still very profitable."

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Chavez predicts that HPE's investment in GreenLake field sales specialists and incentives for new HPE sales representatives to sell GreenLake will have a "huge" impact on the channel. At (HPE), everyone knows that GreenLake must be part of their (sales) product portfolio," he said of the salary and GreenLake field sales changes. "They must understand (GreenLake) information and be able to pass on that information, and Discuss with customers and discuss with partners. All PBMs (Partner Business Managers) and all representatives will have this compensation standard. "

 

 

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